-Unknown stories about kpop stars such as BTS, EXO, BIGBANG, TWICE, BLACKPINK and more
-Korean stars' real personality
-With whom and how they date
-How much they earn
Aren’t you curious about k-pop stars’ real personality? Aren’t you curious about unknown stories about them? Here’s what you’ve been waiting for! Kpop Secret is released! Welcome to the real world of k-pop. We tried to include all the secret stories about Korean entertainment industry in Kpop Secret. We want to share all the stories behind k-pop stars with fans all over the world.
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SM's Smart Marketing Strategy in EXO's Case
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Each Kpop agency has different marketing strategies to promote its artists. Chief of all, SM Entertainment is recognized as having the most sophisticated marketing strategy. As the originator of Kpop idol company, SM has been a role model for latecomers. With their thoroughly calculated strategy, they have produced many top-class Kpop stars such as TVXQ, BoA, SHINee, Super Junior, Girls' Generation and EXO. Among these stars, EXO made a debut the latest, and you can see SM's newest marketing strategy in EXO's case. Let's talk about SM's smart marketing strategy with EXO's case.
Individualized Marketing
SM's marketing strategy with EXO is totally individualized to meet teenage fans' wants and needs. As you already know, the group is comprised of 12 members. Suho, Baekhyun, Chanyeol, D.O, Kai, Sehun, Kris, Xiumin, Luhan, Lay, Chen and Tao. Each of these members captured teenage girls' heart by showing off their charm in 12 different ways. In terms of overseas expansion strategy, the group is comprised of two teams, EXO-K(Suho, Baekhyun, Chanyeol, D.O, Kai and Sehun) and EXO-M(Kris, Xiumin, Luhan, Lay, Chen and Tao). 'K' stands for Korean, while 'M' indicated 'Mandarin', which means EXO's marketing strategy is individualized not only for Korean fans but also for Chinese fans.
As you can see in the music video of EXO's hit 'Growl', the members appear in the video wearing school uniforms, emphasizing on their familiar images. They look like neighborhood brothers in the video! Through this, each fan really feel a sense of closeness toward EXO members. Plus, as appearing in TV reality program, MBC every1's 'EXO's Show Time', the members approach fans friendly, showing their usual figures.
Perfectly Prepared Performance
After its debut, EXO came into the spotlight by showing their perfect dance performance on the stage. They show off pinpoint accuracy about dance performance! Moreover, unlike other idol groups who just try to be seen stylish by girls, EXO's dance performance has a clear concept. You know the 'tree of life' performance, right? I'm sure that it was really impressive to all the teeage fans. The performance has its own fairy tale too. Here's the story.
"When the skies and the grounds were one, through legends, with their twelve forces, nurtured the tree of life. An eye of red force created the evil, which coveted the heart of tree of life and the heart slowly grew dry. With tend and engrace for heart of tree of life, the legends hereby divide the tree in half and hide each side. Hence, time is over-turned and space turns a skew. The twelve forces divide into two and create two suns that look alike into two worlds that seem alike. The legends travel apart. The legends shall now see the same sky but shall stand on different grounds, shall stand on the same ground, but shall see different skies. The day the grounds be kept a single file before one sky in two worlds that seem alike, the legends will greet each other. The day the red force is purified, and the twelve forces reunite into one perfect root, a new world shall open up."
Interesting story? EXO's well-organized narrative performance pulls you into them.
Well, that's not all. In Korea, people have some preconceptions about idol groups. Some people think that the idol stars are just pretty boys. It is not easy for idol stars to be recognized as having competitive singing ability. However, EXO showed off singing ability sufficiently through its pop ballad song 'Miracles in December'.
EXO has focused on its intensive dance performance with its hits 'MAMA', 'Wolf' and 'Growl'. But, on the contrary, they paid more attention to singing when they performed 'Miracles in December' on the stage. Yes, releasing the pop ballad song was SM's smart marketing strategy too.
Fully Support to the Artists
Kpop chart shows are made with pre-recording and real time performance. Usually, new singers can not gain an opportunity to participate in pre-recording because it is for well-known faces.
However, for their debut stage, EXO has been privileged to participate in pre-recording. And during their debut time, they hit the stage of MAMA(Mnet Asian Music Awards) with other famous Kpop stars. It was exceptional.
Well, of course, EXO was popular as much as other existing Kpop stars even before their debut, but receiving such benefits was absolutely impossible if it had not been for SM's help.
SM is the most influential Kpop agency in Korean entertainment industry. Not only top-class Kpop stars, but also top-class actors and comedians are in the agency. Kang Hodong(comedian), Jang Dong Gun(actor) and Kim Ha Neul(actress). Have you heard about these names?
In the entertainment industry, money is power and star is power, while SM has both of them. With its enormous power in entertainment industry, SM provides full support to its artists, and you can say that EXO is the beneficiary. SM prgresses the large-scale marketing activities for its artists, while other agencies can't even think of it.
I’m sure you’re very curious about k-pop trainee’s daily schedule. Well, it differs from case to case, but let me explain about the general case. If you become a k-pop trainee, you should follow the daily schedule below.
8 a.m. : School attendance
As most of k-pop trainees are students, they should go to school in the morning. They try not to skip breakfast if possible because it’s important for them to manage their health. At their school, they take classes just like the other ordinary students, but they usually listen to music during break time to make preparations for their weekly test. They sometimes write song lyrics, while there are also some passionate trainees who practice singing and dancing at their school.
5 p.m. : Go to practicing room
After school is over, trainees go to their practicing rooms. The first thing they do when they arrive at their practicing rooms is give their cellphones and diaries to people who manage them. They get their cellphones back after they finish a…
Have you watched “We Got Married”? As you know, the program is about male and female stars who entered their imaginary married life. Well, some of you may wonder if the couple's love for each other is real. Let's talk about the truth about “We Got Married.”
Is WGM Scripted?
Before filming the program, the production crew delivers scripts to the cast. However, the scripts of “We Got Married” are totally different from those of dramas or movies. The scripts of “We Got Married” do not have any detailed words. They just include general explanation of situation. For example, “It’s the day you move into your new apartment,” “It’s the day you introduce your wife to your friends,” etc. On the basis of the scripts, the cast prepares for clothes, accessories and more. And during filming the program, the production crew occasionally intervenes in the couple’s dating because the young cast who is unused to a real variety show such as SHINee's Taemin and APink's Naeun needs some he…
Netizens' Assumption Seolhyun began to date Yook Sungjae in early 2015. However, Zico loved Seolhyun and has expressed his love actively. Eventually, Seolhyun has broken up with Yook Sungjae last March and became Zico's girlfriend.
Evidence
1. At his concerts held last year, Yook Sungjae said again and again on the stage, "Don't I look like a prince?" The lyrics of Seolhyun's part of "Heart Attack" is, "Oh my prince."
2. At the ending of 2015 KBS song festival, kpop singers such as Ailee, BTS and VIXX tried to let Seolhyun and Yook Sungjae be close to each other.
3. When Zico appeared in "Radio Star" last January, he said, "I have an unrequited love for a female celebrity and I have been dumped twice. But I'm not gonna stop loving her." Yeah, it is Seolhyun.
4. Zico has recently written many songs about an unrequited love. A notable example is Block B's "Toy."
5. Last April, Yook Sungjae posted the lyrics…
"Do k-pop idols really sing live? It's not an easy question to answer because the answer to the question could be both yes and no. Well, I want to talk about details about k-pop idols' live performance on the stage. Have you heard about MR, AR, LMR, and LAR? If you get to know about these terms, you will be able to have a good understanding of k-pop idols' live performance."
MR(Music Recorded)
Basically, MR means instrumental accompaniment. Have you been to karaoke? MR is like karaoke music which doesn’t contain the sound of singer’s voice. However, there is no k-pop idol who uses such a clear MR, while all the k-pop idols’ MR contains sounds of their voices. Before performing their songs on k-pop chart shows, k-pop idols should make their MR, and the way how they make MR is to decrease the sound volume of their voices in original music, while keeping the sound volume of instrumental accompaniment as it is. So, to k-pop idols, singing to MR doesn’t just mean they …
Do you want to know where do Kpop stars live? Well, as you expect, top Kpop stars are financially able to purchase high-priced houses. Let's take a look at Kpop stars' luxurious houses.
JYJ's Kim Junsu has his villa “Brown Stone Legend” in Samseong-dong, Seoul. It costs about 2.6 million dollars, while his team mate Kim Jae Joong also lives in there as Junsu's good neighbor. Actually, before being independent of his parents, he has lived in a detached house placed in Paju city with parents. The house has all the luxurious items like fountain and saloon bar. It costs about 1.6 million dollars, and Junsu gave the house to his mother as a present.
BoA lives in “Sangji Ritzville” placed in Cheongdam-dong, Seoul. Girls' Generation's Jessica is her neighbor. The 230 square meter villa has three rooms and three bathrooms, while it costs about 1.8 million dollars. The picture below is the exterior.
Big Bang's TOP is also well known as an owner of a luxurious reside…
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