Yoo Hee Yeol and Yoon Jong Shin's Reckless but Valuable Challenge
Yoo Hee Yeol: Kpop Market Should be Fully Focused on Music Itself
Antenna Music recently announced that it signed exclusive contracts with Kwon Jin Ah and Sam Kim, the two who have auditioned SBS' 'Kpop Star 3'. As you may know, Yoo Hee Yeol was the judge of the audition, and has showed a special interest in the two talented young contestants.
After signing exclusive contracts with them, Yoo Hee Yeol stated, "They do not just want to be stars. Kwon Jin Ah and Sam Kim are really passionate about music. I think they will play key roles in making a new Kpop market that is fully focused on music itself."
And added, "I want to protect their musical protoplasm and help them discover their own characters as professional singers."
Kwon Jin Ah and Sam Kim are certainly different from idol singers of their age. They play guitar-based songs with beautifully sung melodies. They do not stick to market trends.
Mystic89's chief producer Yoon Jong Shin has produced a new Kpop singer Eddy Kim. Eddy Kim has auditioned Mnet's 'Super Star K 4'.
Yoon Jong Shin hosted Eddy Kim's debut showcase held on April 11, and said, "I was looking for a musician who can do things without huge sums of money. Eddy Kim can write songs and sings alone. Eddy Kim himself is a fantastic content."
He also stated, "A good musician wins recognition. But that's not enough. To change the landscape of Kpop market, good musicians should win commercial success too."
Possibility of Realization
There's no way of knowing whether Yoo Hee Yeol and Yoon Jong Shin will obtain good results in the competition with big Kpop agencies. The big agencies such as SM, YG and JYP entertainment are rich and powerful, while they also have their own systematic management systems. They can produce idol stars who are optimized for attracting teen fans.
However, it's true that current Kpop market is biased towards idol music, and it's not normal. For growth and development of Kpop, it's time for a change.
Antenna Music stated, "Kwon Jin Ah is a musician who has her own character and voice. We hope her to grow up as female solo vocalist who can be compared to her senior singers like Lee Sora and Kim Yoon Ah."
And added, "Sam Kim is a talented musician who can connect this generation with the next generation. He will be the best producer and artist in Kpop market."