BLACKPINK is making new kpop history

BLACKPINK is on a roll. After making a very successful debut with "Whistle" and "Boombayah" in August 2016, the girl group's popularity has been growing sharply with "Playing with fire", "Stay" and "As if it's your last" in three consecutive hits. In addition, the music video of "As if it's your last" reached over 70 million views in 25 days, which is a new record for a k-pop idol group.

It has been less than a year since BLACKPINK debuted, and it is very unusual for a rookie k-pop girl group to enjoy such a huge popularity. BLACKPINK will debut in Japan soon too, while the girl group received huge attention from Japanese fans even before its official debut in the country. Well, BLACKPINK is absolutely creating a sensation in the world of k-pop, and yeah, the girl group is making new k-pop history.


Then, why do you think BLACKPINK is so popular? Well, you can infer the reason from Yang Hyun Suk's statement. Below is what Yang Hyun Suk talked about BLACKPINK when the girl group just debuted.

We don't release new album unless we're not satisfied with it. I dare not try to persuade the publice with an unsatisfactory album. That's why it took so long for BLACKPINK to make its debut. And when I produced Bigmama, BIGBANG and 2NE1, I didn't care much about their appearance. However, BLACKPINK members are not only talented but also very pretty. I decided to go another way this time, but what I want to tell you is that BLACKPINK will not do cute music. They'll do music of YG style. 

So, now you can see the reason why BLACKPINK could achieve huge success? BLACKPINK, who does music of YG style succeeded in differentiating itself from the other k-pop girl groups who usually act cute on the stage. You know, BLACKPINK members are so charismatic and professional on the stage. And like Yang Hyun Suk said, the members are not only talented but also very pretty, which means they have no weaknesses. What YG thought about BLACKPINK was that the girl group has as good singing ability as 2NE1 but is much prettier than the disbanded team.

In addition, it's also notable that BLACKPINK, who has been active in various TV shows is gaining popularity among not only its fans but also the general public. You know, YG artists have not been so active in TV shows, but BLACKPINK members have been giving off their charms through various TV shows.

And actually, sorry for fans of 2NE1, but the fact that 2NE1 has been disbanded had a positive effect on BLACKPINK too. You know, 2NE1 was a irreplaceable girl group who had its unique musical characteristics, while it's true that BLACKPINK's songs are a little bit similar to those of 2NE1. It's matter of course because Teddy is the main producer of both teams. So, if 2NE1 has not been disbanded, there is a possibility that BLACKPINK couldn't achieve such a huge success because 2NE1 and BLACKPINK are similar girl groups and they have to share k-pop fans who like YG girl groups.

After 2NE1 was disbanded, YG has been zeroing in on BLACKPINK because the girl group is YG's new hope. YG is now giving full support to BLACKPINK, and it is likely that the talented and pretty girl group will stay popular for a long time because the team is the only one YG girl group and is irreplaceable in the k-pop world now.

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