The Reason Why Taeyang's 'Eyes, Nose, Lips' Became Zombie on Korean Music Charts
Big Bang Taeyang's 'Eyes, Nose, Lips' has been enjoying continuous popularity. The song was released on June 3, but it still is in the upper ranks of various online music charts.
I'm not sure what's happening on the music charts of your countries, but on Korea's music charts, the rankings are usually fluctuating sharply.
Let's see Beast and B1A4's cases. Beast released its new song 'Good Luck' on June 16, which is about 2 weeks later than the release date of 'Eyes, Nose, Lips'. 'Good Luck' gained great popularity and topped various online music charts, but the ranking is falling down as time passes. On July 19, the song was ranked at No.21 on Melon and No.38 on Daum Music.
B1A4 also released its new song 'Solo Day' on July 14. As you know, Beast and B1A4 are two of the most popular Kpop boy groups. However, the song was ranked at No.23 on Melon and No.14 on Daum music, and it shows how sharply the rankings are fluctuating on Korean music charts.
Even though it has been about 2 months since it was released, 'Eyes, Nose, Lips' is still ranked at No.4 on Melon and No.5 on Daum music. As the song survives to the last as a zombie on music charts, people call the song zombie.
Appeals to Fans in Their 30s and 40s
'Eye, Nose, Lips' is a slow tempo R&B piece about a man who longs for his ex-girlfriend.
Since debuting in 2006 as a member of Big Bang, Taeyang has gained great popularity by showing his outstanding dance performances. Through his solo hits such as 'Wedding Dress' and 'Only Look at Me', he proved that he is one of the most talented dancers among Kpop idols.
However, when performing 'Eyes, Nose, Lips', he doesn't dance, and the song just maximizes the charm of Taeyang's soft voice. This kind of strategic change made Taeyang able to appeal to music fans in their 30s and 40s, and you can say that it led to the song's continuous popularity. As you can see in the cases of Beast and B1A4, the songs of idol stars who are having teen fans' full support usually fall down after a brief spike in popularity.
Various Cover Videos
Just like the songs Psy's 'Gangnam Style', Wonder Girls' 'Tell Me' and Idina Menzel's 'Let It Go', which were all sensationally popular in Korea, 'Eye, Nose, Lips' led to various versions of covers. Have you watched various cover videos for 'Eyes, Nose, Lips'? The cover videos also affected the song's continuous popularity.
Not only Taeyang's label mates such as Akdong Musician and Tablo, but also other labels' singers like Topp Dogg and 2BiC covered the song and received great attention from the public. Check out the cover videos below.
Uniquely Distinctive Music Style
And here's one more reason for the continuous popularity of 'Eyes, Nose, Lips'. One of the reasons why rankings on Korean music charts are fluctuating sharply is that there are so many songs which sound alike. Fans do not need to listen to a song again and again because there are so many other songs that sound alike and are fresher than it.
Recently, duet(San E & Raina's 'A Midnight Summer's Sweetness'), hip hop(Swings' 'Phone Number') and dance(AOA's 'Short Hair') are strong on Korean music charts, but there is no music sounds alike 'Eyes, Nose, Lips'. The song is uniquely distinctive and could have a long run on Korean music charts.