Korean Securities Company's Evaluation of TWICE
Check out how's Korean securities company's evaluation of JYP's new girl group TWICE.(even though I don't agree with some of the comments. He is not the kpop expert) Hana Financial Investment issued the report on October 18.
TWICE's success is thanks to the change of strategy
TWICE, who has won 2 consecutive success since debut will release its new album on October 24, while it is worth noting that the girl group has been continuing its rapid growth. TWICE had many fans by appearing in an audition program "Sixteen" and took over various online music charts by releasing its new albums in 3-4 months intervals, which seems to be very clever strategy because music trends are changing very quickly in Korea. Especially, it is definitely notable that TWICE is focusing on appealing to Korean fans even though the girl group has many foreign members. YG's iKON used similar strategy too, but TWICE is becoming a successful example for girl groups.
Even though it has been a year since TWICE debuted, the group has sold a total of 140,000 albums, while Girls' Generation is the only kpop girl group who has sold more than 100,000 albums every year for the last 5 years. As TWICE hasn't kicked off its overseas activities yet, the result is very encouraging. And as the girl group has many loyal fans and is much loved by the general public, there is a good chance that the team will have a long run in the kpop world.