TWICE is enjoying huge popularity in Japan


TWICE made an official debut in Japan by releasing its first Japanese album "#TWICE" in the country on June 28. Well, the result is very successful. The album sold over 100,000 copies within just 4 days, while TWICE is maintaining no.2 position on Oricon's daily album chart. The only singer who has a higher record of album sales for the period is Kanjani8, a very popular Japanese boy group.

That's not all. On June 30, TWICE appeared on "Music Station", which is the most popular music show in Japan. TWICE became the first k-pop girl group who appeared on "Music Station" since Girls' Generation made an appearance on the program in 2012. It's very unusual for the program to invite a rookie girl group.

In addition, TWICE succeeded in putting the ad of its hit "TT" on the billboard of Tokyo Tower. TWICE is the first ever k-pop idol group who proceeds a joint promotion with Tokyo Tower, one of the iconic buildings in Tokyo.


And it's also notable that TWICE held its debut showcase at the Tokyo Metropolitan Gymnasium which can accommodate 10,000 audiences, while TWICE has been chosen as a model for Shibuya 109's summer sale campaign too. Shybuya 109 is a large shopping mall, and large billboards featuring the 9 members appeared in the main street of Tokyo.

Many people in the k-pop industry are now expecting TWICE to make a big splash in the Japanese music market just like Kara and Girls' Generation did. The girl group's "TT dance" is now in vogue among young Japanese people. For now, yeah, there is a good chance that TWICE will dominate the Japanese music market for some reasons.

First, the members are very cute and lovely just like Kara and Girls' Generation's members were. Second, their songs are very catchy and easy to sing along to just like Kara and Girls' Generation's songs are. But that's not all. It could be the biggest benefit of TWICE that the girl group has Japanese members. You know, TWICE has 3 Japanese members, Momo, Sana and Mina, and that's one reason why the girl group is receiving a great deal of attention from Japanese people.


<K-pop Secret Vol.4: The Reality of K-pop Idols>
K-pop Secret Vol.4 contains stories about the reality of k-pop idols. The author, who has been working as a k-pop journalist since 2010 gives you answers to some questions about the reality of k-pop idols such as “How much do k-pop stars earn?” “Why do k-pop agencies do sajaegi?” and “Why do k-pop idols leave their groups?”
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