On February 2, Girls' Generation's Sooyoung appeared on JTBC's "We will eat well" and said, "Girls' Generation will be celebrating our 10th anniversary this year. I hope we can win the grand prize at the end-of-year music awards." Well, some might think she just said it. However, it contains very meaningful messages.
First, many young and fresh girl groups such as TWICE and BLACKPINK are enjoying their great popularity these days. Yeah, it is a generational shift in the k-pop world, and Girls' Generation, a 10th-year girl group who has been gaining popularity for a long time now faces the biggest challenge in its career because its position as a no.1 k-pop girl group has already begun to be threatened by the young girl groups. So, the remarks of Sooyoung, who wanted to say Girls' Generation is still alive and better than young girl groups were kind of a declaration of war.
Second, as Sooyoung mentioned, 2017 marks the 10th anniversary for Girls' Generation. Do you remember what BIGBANG did to celebrate its 10th anniversary in 2016? Yeah, the boy group ran a variety of special projects with its agency YG. Think about it. BIGBANG is no.1 boy group, while Girls' Generation is no.1 girl group. And YG is the biggest rival of SM. Do you think Girls' Generation and SM will do nothing about the girl group's 10th anniversary? No. Actually, Girls' Generation and SM are now planning for very special projects, which means the popular girl group will make a comeback with its new songs this year.