"Monthly Taeyeon" is the core of SM's strategy to promote Girls' Generation in 2015


Girls' Generation TTS is coming back. The sub unit of No.1 kpop girl group Girls' Generation will release its first ever Christmas album on December 4, while the album will have a total of 6 tracks including the title song 'Dear Santa'. Are you looking forward to the album? Of course, I'm looking forward to the album, but I think what makes fans happier is that Taeyeon, who has been busy all through the year will be appearing on various stages again.


Taeyeon was featured as a singer in f(x) Amber's solo song 'Shake that Brass' that was released last February and took part in Girls' Generation's new album activities in Summer. In October, she was busy promoting her first ever solo album and met with fans through her solo concert held in SMTOWN COEX Artium. She took part in Girls' Generation's exclusive concert from November 21~22, and you know, she will be busy promoting Girls' Generation TTS' new album in December.

As you can see, Taeyeon released new songs almost every month in the latter half of the year, while it is remarkable that she made a big success whenever she promotes her or Girls' Generation's songs.

2015 was very very busy year. Since I was featured as a singer in f(x) Amber's solo album, there has never been any empty moments in my day. Actually, the happiest I am is when I’m at work. It was a novelty to release my solo album for the first time, but I feel much better when I'm with the Girls' Generation members.


You know, when the year begins, some said Girls' Generation is reaching a crisis because Jessica left the team last year, and most of the Girls' Generation members linked their names with a love scandal. However, 'Party', 'Lion Heart', and Taeyeon's 'I' were a great success, and the girl group could show off its undiminished power in the world of kpop. And yeah, Taeyeon was in the center of it.

"Before the year begins, SM Entertainment has planned multiple initiatives and strategies of Girls' Generation's activities. The company knew that 2015 will be very important year for the 9th year girl group's future career. What SM focused on was versatileness of Taeyeon. She is not only a leader of Girls' Generation but also the main vocalist of the team, while she is also well known as a competitive solo singer and has gained great popularity as a member of Girls' Generation TTS too. Taeyeon was the core of SM's strategy to promote Girls' Generation, and she did a great job."

'Dear Santa', sung by Girls' Generation is a Christmas carol which includes sweet R&B melodies. Seohyun took part in writing the lyrics of the song, while the song was made through SM's songwriting camp. It is expected that Taeyeon will be able to wrap up her busy year successfully by making success of the carol.