Yoo Hee Yeol and Yoon Jong Shin's Reckless but Valuable Challenge


Yoo Hee Yeol and Yoon Jong Shin are Korean musicians who have been gaining popularity for a long time by showing off their own music styles. As leaders of Antenna Music and Mystic89, the two are leading their junior musicians. Well, by the way, they took on reckless but valuable challenge. Let's talk about it.



Yoo Hee Yeol: Kpop Market Should be Fully Focused on Music Itself
Antenna Music recently announced that it signed exclusive contracts with Kwon Jin Ah and Sam Kim, the two who have auditioned SBS' 'Kpop Star 3'. As you may know, Yoo Hee Yeol was the judge of the audition, and has showed a special interest in the two talented young contestants.

After signing exclusive contracts with them, Yoo Hee Yeol stated, "They do not just want to be stars. Kwon Jin Ah and Sam Kim are really passionate about music. I think they will play key roles in making a new Kpop market that is fully focused on music itself."

And added, "I want to protect their musical protoplasm and help them discover their own characters as professional singers."

For now, Kpop market is focused on Kpop agencies' systematic management systems and singers who were thoroughly trained by the system. In such a situation, to make a completely new Kpop market that is fully focused on music or highly regard young singer's individuality are hard to realize.

Kwon Jin Ah and Sam Kim are certainly different from idol singers of their age. They play guitar-based songs with beautifully sung melodies. They do not stick to market trends.


Yoon Jong Shin: A Good Musician Should Win Commercial Success Too
Mystic89's chief producer Yoon Jong Shin has produced a new Kpop singer Eddy Kim. Eddy Kim has auditioned Mnet's 'Super Star K 4'.

Yoon Jong Shin hosted Eddy Kim's debut showcase held on April 11, and said, "I was looking for a musician who can do things without huge sums of money. Eddy Kim can write songs and sings alone. Eddy Kim himself is a fantastic content."

He also stated, "A good musician wins recognition. But that's not enough. To change the landscape of Kpop market, good musicians should win commercial success too."

Eddy Kim is a talented young musician who wrote and composed all the songs in his debut album released last month. Just like Kwon Jin Ah and Sam Kim, he plays the guitar-based songs with beautifully sung melodies. He will hold his first ever exclusive concert about the end of May. It has been only a month since he debuted as a professional singer.



Possibility of Realization 
There's no way of knowing whether Yoo Hee Yeol and Yoon Jong Shin will obtain good results in the competition with big Kpop agencies. The big agencies such as SM, YG and JYP entertainment are rich and powerful, while they also have their own systematic management systems. They can produce idol stars who are optimized for attracting teen fans.

However, it's true that current Kpop market is biased towards idol music, and it's not normal. For growth and development of Kpop, it's time for a change.
Well, to conclude, it's up to young talented young artists such as Kwon Jin Ah, Sam Kim and Eddy Kim.

Antenna Music stated, "Kwon Jin Ah is a musician who has her own character and voice. We hope her to grow up as female solo vocalist who can be compared to her senior singers like Lee Sora and Kim Yoon Ah."

And added, "Sam Kim is a talented musician who can connect this generation with the next generation. He will be the best producer and artist in Kpop market."

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