Big 3 Kpop Agencies' Generational Shifts


A wind of change is blowing through the world of Kpop. The generation shifts of big 3 Kpop agencies, SM, YG and JYP entertainment, are in full swing, and it is predicted that the success or failure of the shifts will determine future of the three agencies.


SM: Launched Pre-Debut Team SM Rookies

As a first mover in Kpop industry, SM has launched its pre-debut team SM Rookies. SM's current trainees such as Seulgi, Jeno, Taeyong, Jaehyun, Lami, Irene, Hansol, Jisung, Mark, Ten, Johnny, Yuta and Wendy are included in the team, while they're receiving SM's full support for promotional activities even before their official debut.

More than 65,000 fans are following SM Rookies' official twitter, and various information regarding the trainees are having been revealed through the twitter account. It is exceptional for Kpop trainees to take advantage of the agency's official public relations before their debut.



With the well-organized management system, SM is trying to be distinguished among its competitors, and the trainees became to have their own brands.

Actually, SM has already succeeded in generational shift by producing EXO. The group went straight to No.1 Kpop boy group and proved that it can replace its senior groups such as TVXQ, Super Junior and SHINee. It is likely that EXO and SM Rookies will play a key role in leading SM's future.



YG: Growth Spurt of Teenage Musicians

In early 2014, Yang Hyun Suk, CEO of YG, stated, "2014 will be a critically important year. it might as well be said that YG's next 10 years depend on this year. YG's 4 new groups will debut in 2014."

Akdong Musician(Akmu) marked the beginning of YG's generational shift by making a great hit with its debut album released in April. The album has topped all the online music charts.

Especially, it is worthy of notice that the 18-year-old member Lee Chanhyuk is a singer-song writer who can make his own music. You can imagine him being active as a executive producer of YG far in the future.
The strongest weapon of YG is that the agency has talented young singer-song writers such as Lee Chanhyuk and Big Bang's G-Dragon. 



YG's 5-member new boy group Winner and a new girl group are about to make a debut too, while YG recently scouted talented 13-year-old girl Lee Chae Young who has auditioned SBS' 'Kpop star'. With another promising audition star Bang Yedam, Lee Chae Young will polish fundamentals as a trainee of YG.



JYP: Started up Generational Shift

JYP has started up its generation shift by producing new boy group GOT7. The group has gained popularity by releasing its debut song 'Girls Girls Girls' and also held its debut showcase in Japan.

By holding the showcase at the Ryogoku Kokugikan in Tokyo where the group's senior group 2PM held its debut showcase in 2010, GOT7 proved that it has sufficient qualifications for becoming the next 2PM.

To approach its fans more closely, GOT7 will appear in SBS MTV's real variety show 'I GOT 7'. JYP's famous artists such as 2PM's Nichkhun and Miss A's Suzy will appear in the show as special guests, giving support to the group. The show will be aired through Chinese video web site Youku Tudou too.



Among female singers of JYP, 15& is notable. The female duo recently released their new song 'Can't hide it' and is among the most popular. The two members are 17 years old, and it is expected that they will do pivotal roles in JYP.

Besides, JYP's another new boy group 5Live and a new girl group will make a debut soon.

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